2000 Press Releases
Publishing Industry Pursues PRISM: A Standard
XML Metadata Vocabulary
Leading content providers
and tool vendors collaborate on technology demo
to exchange standard XML metadata: solving business
problems and exploiting cross-media opportunities.
BOSTON (Seybold, Feb. 9, 2000) - Members
of the Publishing Requirements for Industry Standard
Metadata (PRISM) Working Group, who represent
leading content providers and software tool vendors
alike, are giving Seybold attendees a glimpse
into the future. Their technology demonstration
is the highlight of the IDEAlliance booth (#230),
itself a focus of XML activity this week.
"What we're showing you is a vision of a PRISM-enabled
world," explained PRISM founder Linda Burman,
"We're demonstrating how metadata can be used
effectively to solve business problems and contribute
to the bottom line. If everyone uses the same
vocabulary, processes can become predictable and
therefore, automated. Once that happens, only
exceptions will require the labor-intensive attention
that almost every task requires today."
What is metadata and why does it matter?
Metadata is information about information. It
includes things like rights and permissions, subject
classifications, information about components'
relationships to each other, creation and publication
dates, and so on. A PRISM-driven standard metadata
vocabulary could have an impact on many business
processes, making it possible for publishers and
other companies to:
- Repurpose information efficiently - standardizing
searches, categorization, extraction and personalization
- Improve search precision for querying and
data mining - resulting better data for "what
ifs," and new product development
- Automate localization of information
- Improve post processing for syndications,
aggregation and archiving
- Facilitate management of rights and permissions
The PRISM Working Group includes senior developers,
standards leaders and strategists tasked with
planning the future for major publishers. The
current Working Group member companies are Adobe
Systems, Artesia Technologies, Cahners Business
Information, Conde Nast Publications, Getty Images,
iCopyright.com, International Data Group (IDG/ITworld),
KPMG, MarketSoft, Metacode Technologies, Quark
Inc. sothebys.com, ShiftKey, Time Inc, Vignette
Corp. and Wavo. Members of the IPTC2000 NewsML
Metadata SubCommittee are also working with the
PRISM WG members.
Publishing industry leaders are finding the potential
of a fully realized PRISM standard highly compelling.
"Quark is very focused on enabling media-independent
publishing, and PRISM promises to be an important
part of our efforts," said Mark Lemmons, vice
president of strategic development at Quark, Inc.
"PRISM provides a way for Quark to work with leading-edge
publishers and other tools vendors to solve problems
that can't be addressed by any single company.
It's very exciting."
"PRISM opens the door on a world where publishers
and their constituencies speak with a single voice
and shared vocabulary," said Sebastian Holst,
vice president of marketing for Artesia Technologies,
"creating a connected economy for publishers where
process and people connect to create new information-based
products brought to market in a fraction of the
time. We are extremely pleased to be a part of
this important work."
IDEAlliance is a vendor-neutral organization
supporting the development of industry information
standards. The formation of IDEAlliance is the
latest step in the Graphic Communications Association's
(GCA) more than 30-year history of fostering the
development of various structured information
standards. For more information on IDEAlliance
or PRISM, visit booth 230 here at Seybold, our
web site at www.idealliance.org, or contact IDEAlliance
Chief Information Officer Pete Janhunen at 703/519-8190
Other PRISM Working Group Members see a
standard metadata vocabulary as the key to e-commerce
in the publishing industry
- "Cahners feels that standardized metadata
will enable us to create an efficient and effective
content management service that better supports
Web initiatives both internally and externally.
Standardized metadata also would allow us to
work with other publishers who have adopted
these same standards."
- Charles Lillis, Vice president of Licensing
and Brand Development, Cahners Electronic Media
- "Users want easy access to content, regardless
of where or how the content is held, and creators
and publishers want to provide such access within
an orderly framework. PRISM's standard metadata
vocabulary will support the smooth interaction
of the various elements of the emerging information
infrastructure, from content creation and delivery
to tracking rights and offering automated copyright
- Glenn Ochsenreiter, VP of Industry Relations
& Marketing for iCopyright.com
- "PRISM is about connecting businesses through
a common language. This provides a basis for
Distributed Information Management, which simplifies
the exchange, management and transformation
of digital information between business partners.
A standard language is required to provide each
partner with an understanding of what they are
sending or receiving and how it fits into their
critical business processes."
- Adam Souzis, Co-Founder and Chief Strategist,
- "PRISM provides a necessary component of an
overall solution to manage publishing information
in a multi-vendor world. Together with other
e-business standards such as ICE (Information
& Content Exchange), PRISM is a practical solution
to real business challenges."
- Brad Husick, VP Standards & Evangelism, Vignette
- "At WAVO Corporation, we focus on delivering
news, information and content in the most timely
and efficient manner possible to the end user.
We see PRISM as an essential part of the effort
to create a broader market for our rich media
- Deren Hansen, Director of News Technologies,